Bola Sociology Design

Design+Retail:Tokujin Yoshioka

07 de December de 2009

The japanese designer Tokujin Yoshioka is responsible for the new Maison Hermès installation in Japan. The fashion windows, designed specially for the french brand famous for its purses and clothing, presentes a video that interacts with a scarf, bluring the frontiers between the digital world and the real one.

Yoshioka tried to express, by blowing air from behind the screen and moving the scarf, the movements that are hidden in our daily routines. When the japanese model blows the air, it simulates the idea of wind moving the scarf and draws attention from pedestrians to look at the windows. Of course the wind does not come from the video, even though it looks like it, because of the amazing way the video and the scarf are synchronized.

In way, this installation proposes a very minimalistic approach to the usual way fashion windows are decorated, normally overusing clothes, information and other things.

You can see the window for yourself unitl 29th of January in Tokyo.