Bola Sociology Design

Design+Innovation: Dieter Rams

December 1st, 2009

The London Design Museum is housing a retrospective exhibition of Dieter Rams’, the german industrial designer that coined the sentence “Weniger, aber besser” (Less, but best).

Dieter’s work caused a revolution in the 50’s and 60’s when he was director of the german company Braun, a position he held for over 30 years. He is well known for creating designs that were not only elegant but also reliable and environment friendly, and for also writing down the 10 principles of good design:

• Good design is innovative
• Good design makes a product useful
• Good design is aesthetic
• Good design makes a product understandable
• Good design is unobtrusive
• Good design is honest
• Good design is long-lasting
• Good design is thorough, down to the last details
• Good design is environmentally-friendly
• Good design is as little design as possible

Dieter Rams has been pin pointed as the great inspiration behind the designs created by Jonathan Ive, that works at Apple, and is the mind behind the iMac, iPod and Iphone.

The Less and More exhibition is open until March, 7th of 2010