Bola Sociology Design

Design+Social Responsability: 1-Euro Shoes

November 20th, 2009

Collaboration between brands and well known designers and or famous people with the purpose of producing unique collections is not a new thing. But Adidas, has given the idea a new twist when invited Nobel prize winner Muhammad Yunus to collaborate. Muhammad is a pioneer in the micro-loan iniciatives, which helps people with low income to start their own business.

Adidas, usually connected with expensive products and celebrities sponsorship, followed Yunus’ advice and plans to create the 1-Euro Shoes in 2010.

Even though the spokesman for the brand has said that it will be very likely that the shoe will cost more than 1 euro, the company has affirmed that they won’t profit from it and also that will be entirely produced in Bangladesh, in order to create jobs for locals.

We still don’t know what the sneaker will look like, it was not confirmed yet if it will carry the traditional three stripes or if it will be brandless.