Bola Sociology Design

Design+Innovation: The Cloud

November 13th, 2009

The Cloud is the project of an immense digital cloud, created by the architects of the Massachusetts Institute of Technology, for the London Olympic Park. The idea is that the structure will have, besides being aesthetically beautiful, several kinds of useful functions. Using its own solar powered energy generator, it projects information and images in a constant flow, working as a digital wall. Another interesting ideia is to use it as a high place to observe the city. The Cloud was chosen among the finalists of a project to build a tourist atraction in London’s olympic park. The project creators say they tried to create something that would be light as air and a revolution in architectural design.