Design: Coca-Cola
26 de May de 2009
The development of limited editions has been a recurring practice in the market, specially when you talk about Pepsi and Coca-Cola. The newest line of cans is made by Coke and its a homage to the summer in the northern hemisphere. Five cans were redesigned to receive iconic images like sunglasses, a beach ball, a surfboard, a barbecue grill and stars and stripes, the classic illustration of the american flag (this one to celebrate USA’s independence day). The illustrations will also be used in a merchandising campaign created by Wieden + Kennedy, to be applied in store fronts, t-shirts, baseball caps, beach towels, etc.
Last summer, Coke cans showed the brand’s relation to China, that was home to the latest Olympic Games. The traditional red can has been being reworked into colectable editions since the 90’s. We’ve had editions with polar bears, splashes, drops, bubbles and last year one of the biggest changes was the brand’s redesign, which was based on a quest for a more simple design.
The current edition joins the collectible factor with the new and cleaner look that has been associated with the brand in its recent history.
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