Bola Sociology Design

Fiat: Autochina08

March 14th, 2009

To supply with insights the brazilian branch of the auto company FIAT, about the giant and growing chinese market, we developed a study that crossed the behavioral perceptions of modern China with the movements perceived during AutoChina08, a car salon that occurred in 2008 in Beijing.

To materialize the results, Bola Sociology Design produced a book that points the main chinese cultural and market movements, including the intense culture of luxury and social differentiation, which are closely related to the construction history of modern China. The book also has a etnophotographic study that allows a clearer visualization of the presented concepts.