Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Melissa: Hot Site, Blog and Photo Essay

September 18th, 2008

In order to make the feminine shoe brand stand out in the São Paulo Fashion Week (SPFW), we developed the hot site for the action ‘Loucas por Melissa’ (Crazy for Melissa) and the brand blog. We performed a design review, a research of aesthetic references of the brand based on its products, packages, campaigns and also on how consumers dare to match their Melissas and clothes. We then produced a photo essay and used illustrations to make interventions on the photos. The final result turned out contemporary and wildly colorful, like Melissa itself.

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Em September 29th, 2008 10:19PM 专题摄影/插画：疯狂的梅利莎 | 扯(Pull)+蛋(Egg)！ said:

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