Bola Sociology Design

Design: Scope, The Camera

August 27th, 2008

You know that thing about how photographers hide behind their cameras? It’s all in the past. Dutch designer Bas Groenendaal developed the digital camera Scope to be used as a therapeutical instrument by unprivileged children. By photographing themselves and the place where they live, they are able to rediscover their space and identity, and share this point of view with others. The product has a very low cost of production, and an innovative look, exploring simple lines and vibrant colors. The proposal is to adopt a new perspective in photography, one in which the photographer and the world are mutually looking at each other. Bas Groenendaal believes that self-expression is able to change not only the people, but also the world we live in.