Bola Sociology Design

Design+Art: Fake Is The New Real

July 21st, 2008

Buildings, actions, dates, relations between Elvis’ timeline and the America involvement with Southeast Asia. These are just a few examples of the themes that haunt the universe of designers in the collective Fake Is The New Real. Geographic and demographic data from the world’s largest centers become purely abstract graphic representations, where lines cross in apparent chaos, in a way to view numbers with a twist. Series like the organization of skyscrapers and the typology of Brooklyn are worthy of mention. All the production of the group orbits around the same topic: mapping and representing geosocial relations at a local level. A bold and simple production, so simple that it becomes the ultimate illustration on how to think design from social organisms.