Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

CBF: Brasil Vs. Argentina at Mineirão Stadium

June 29th, 2008

To create the visual identity for the classic Brazil Vs. Argentina (which took place last June 18th, at the Mineirão Stadium), we tried to stay clear from the clichés of the sport’s iconography and explore the confontation of colors, with two dashes of paint in the nations’ colors (blue for Argentina and green for Brazil), as a symbol of the conflict and fight. The texture of paint suggests the grace and flow of the soccer movements, and the way the dashes meet resembles the letter “X” in Brazil x Argentina, as a symbol of the rivalry between the two teams.brasilxargentina_splash_1.jpgbrasilxargentina_splash_1a.jpgbrasilxargentina_splash_2.jpg

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