Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Paramount: Research, Naming And Visual Identity

June 20th, 2008

The concept of citizen traveller was developed for the new fashion brand of Paramount Textiles. We went for the pillars behind great national and international fashion brands and discovered a universe still unexplored. A world of young urban men and women who mix leisure and work in trips, and are immersed in the trends of mobility and culture trading. Therefore, we named the brand Sky, Land and Sea, an allusion to the three means of traveling. The logo was designed as an emblem synthesizing these three elements, with their corresponding colors, like a flag for global citizens.sky_03_blog.jpgsky_01_blog.jpgsky_02_blog.jpg

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