Paramount: Research, Naming And Visual Identity
June 20th, 2008
The concept of citizen traveller was developed for the new fashion brand of Paramount Textiles. We went for the pillars behind great national and international fashion brands and discovered a universe still unexplored. A world of young urban men and women who mix leisure and work in trips, and are immersed in the trends of mobility and culture trading. Therefore, we named the brand Sky, Land and Sea, an allusion to the three means of traveling. The logo was designed as an emblem synthesizing these three elements, with their corresponding colors, like a flag for global citizens.
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