Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Movie&Art: Visual Identity

June 19th, 2008

To change constantly, but always building a brand image. This proposal settled the design of movie production studio Movie&Art’s new visual identity. We thought of a simple and flexible graphic element which could be reinvented and not discarded at each new phase of the studio’s history. The line was chosen because it symbolizes connection, continuity. Because each story follows a line. The “&”, a symbol of connection which had already been used by the brand, was recovered in its logo. The “&” stands for a sum: a sum of directors and topics, brands and ideas, a concept that is present in all the projects offered by Movie&Art, whether they are commercial shorts or full-lenght films.movie_05_blog-copy.jpg

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