Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Sucrilhos: 1st Water Balloon Championship Hot Site

May 16th, 2008

After an immersion in the environment of 9-12 year old children, we found out that the childish aesthetics, normally used in cereal packages is not the most admired and consumed by people in this age group. So we created the visual concept of the 1st Sucrilhos Water Balloon Championship Hot Site using an aesthetics that was cleaner, although still fun and childlike. Brighter colors, images of children posing with a model attitude and elements that resemble theme parks — such as moving targets like “shoot the duck” — have a stronger appeal to this target public, the tweens, term coined after the word between, since they are in between childhood and adolescence. We also explored the strategy of participation and collaborative content. Children could sign up online and publish videos, photos and comments before, during and after the championship.kellogs_02_blog.jpgkellogs_01_blog.jpg

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