Bola Sociology Design

Sucrilhos: 1st Water Balloon Championship Hot Site

16 de May de 2008

After an immersion in the environment of 9-12 year old children, we found out that the childish aesthetics, normally used in cereal packages is not the most admired and consumed by people in this age group. So we created the visual concept of the 1st Sucrilhos Water Balloon Championship Hot Site using an aesthetics that was cleaner, although still fun and childlike. Brighter colors, images of children posing with a model attitude and elements that resemble theme parks — such as moving targets like “shoot the duck” — have a stronger appeal to this target public, the tweens, term coined after the word between, since they are in between childhood and adolescence. We also explored the strategy of participation and collaborative content. Children could sign up online and publish videos, photos and comments before, during and after the championship.