Bola is a design institute which uses behavioral research as a premise to its projects. We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.
May 15th, 2008
We translated the brand’s universe in concrete ways for Brahma’s new brand book: The Red Book of Brahma. The wavy shape references to the logo’s movement. The cover was made from molded aluminum, painted red, to resemble the main consumption environment of beer: bar tables. We also created a note-taking system to simplify content updates, once the book represents the life of the brand, and therefore deserves to grow along with it.
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