Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Arroz de festa: Visual Identity

May 15th, 2008

The greatest challenge of this job was to turn something as mundane as rice into a symbol of sophistication and industriousness. We designed highly intricate, delicate patterns, with a handmade look for caterering company Arroz de Festa (the company’s name literally means Party Rice, a Brazilian idiom that refers to someone who is always around). Rice as an element references the brand name and pays a tribute to the values of simplicity and casualness. Just as the caterers’ chef believes rice can be used in several recipies, from entrées to dessert, our proposal is that the patterns be present in every instance of the brand’s contact with consumers: from staff uniforms and packaging to the automobile in which food is delivered.cartao_visita_arroz_2b.jpgarroz_festa_avental_1.jpgarroz_festa_sacolas_1.jpgarroz_festa_van_conjunto.jpg

Comments


Em September 3rd, 2008 07:38PM Rocio said:

me encanta!!!!!

Em September 4th, 2008 10:37AM plov disse:

very good

Em September 4th, 2008 08:24PM wallowbee disse:

very “batik!!!”….. very indonesian-like!

Em September 4th, 2008 11:41PM Fey disse:

smart and creative!

Em September 6th, 2008 06:24AM Asavari Honavar disse:

Fantastic!

loved it, totally..

Em September 9th, 2008 02:27AM jmeel said:

this is fabulous.

Em September 10th, 2008 09:09AM RICARDO PINTO CORREIA disse:

Muito Bom.
A solução para os padrões está fantastica.

Em September 15th, 2008 05:31AM Asim Janjua said:

Fantastic. Amazing shapes and colours.
keep up the good work.

Thx,

Asim

Em September 17th, 2008 12:01PM Maria Angelica said:

Eu vi esse trabalho no The Serif (http://www.theserif.net/2008/09/bola/).
Muito Bom! Parabéns pelo trabalho.

Em September 29th, 2008 08:22PM zhang zhengtian said:

so good so nice:)

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