Arroz de festa: Visual Identity
May 15th, 2008
The greatest challenge of this job was to turn something as mundane as rice into a symbol of sophistication and industriousness. We designed highly intricate, delicate patterns, with a handmade look for caterering company Arroz de Festa (the company’s name literally means Party Rice, a Brazilian idiom that refers to someone who is always around). Rice as an element references the brand name and pays a tribute to the values of simplicity and casualness. Just as the caterers’ chef believes rice can be used in several recipies, from entrées to dessert, our proposal is that the patterns be present in every instance of the brand’s contact with consumers: from staff uniforms and packaging to the automobile in which food is delivered.



Comments
me encanta!!!!!
very good
very “batik!!!”….. very indonesian-like!
smart and creative!
Fantastic!
loved it, totally..
this is fabulous.
Muito Bom.
A solução para os padrões está fantastica.
Fantastic. Amazing shapes and colours.
keep up the good work.
Thx,
Asim
Eu vi esse trabalho no The Serif (http://www.theserif.net/2008/09/bola/).
Muito Bom! Parabéns pelo trabalho.
so good so nice:)
This is awesome !!! Good work
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[...] visual. por Jose AlvarezCarbajal el 2 Marzo 2009 – 13:46 - El trabajo que ha hecho la agencia Bola con esta compañía de catering brasilera es magistral. La empresa se llama Arroz de Festa y [...]
[...] visual. por Jose AlvarezCarbajal el 2 Marzo 2009 – 13:46 - El trabajo que ha hecho la agencia Bola con esta compañía de catering brasilera es magistral. La empresa se llama Arroz de Festa y [...]
This is so Cool, I loved the idea, specially the car wrap
IRADISSIMO!
[Aplauso]
wow…
batik..
ler todo o blog, muito bom
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