Arroz de festa: Visual Identity

May 15th, 2008

The greatest challenge of this job was to turn something as mundane as rice into a symbol of sophistication and industriousness. We designed highly intricate, delicate patterns, with a handmade look for caterering company Arroz de Festa (the company’s name literally means Party Rice, a Brazilian idiom that refers to someone who is always around). Rice as an element references the brand name and pays a tribute to the values of simplicity and casualness. Just as the caterers’ chef believes rice can be used in several recipies, from entrées to dessert, our proposal is that the patterns be present in every instance of the brand’s contact with consumers: from staff uniforms and packaging to the automobile in which food is delivered.cartao_visita_arroz_2b.jpgarroz_festa_avental_1.jpgarroz_festa_sacolas_1.jpgarroz_festa_van_conjunto.jpg

Comments


Em September 3rd, 2008 07:38PM Rocio said:

me encanta!!!!!

Em September 4th, 2008 10:37AM plov disse:

very good

Em September 4th, 2008 08:24PM wallowbee disse:

very “batik!!!”….. very indonesian-like!

Em September 4th, 2008 11:41PM Fey disse:

smart and creative!

Em September 6th, 2008 06:24AM Asavari Honavar disse:

Fantastic!

loved it, totally..

Em September 9th, 2008 02:27AM jmeel said:

this is fabulous.

Em September 10th, 2008 09:09AM RICARDO PINTO CORREIA disse:

Muito Bom.
A solução para os padrões está fantastica.

Em September 15th, 2008 05:31AM Asim Janjua said:

Fantastic. Amazing shapes and colours.
keep up the good work.

Thx,

Asim

Em September 17th, 2008 12:01PM Maria Angelica said:

Eu vi esse trabalho no The Serif (http://www.theserif.net/2008/09/bola/).
Muito Bom! Parabéns pelo trabalho.

Em September 29th, 2008 08:22PM zhang zhengtian said:

so good so nice:)

Em February 6th, 2009 06:03AM Qastalla said:

This is awesome !!! Good work

Em February 10th, 2009 04:40AM BapNipwhephef said:

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Em February 10th, 2009 06:13AM BapNipwhephef said:

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Em March 2nd, 2009 11:47AM Jose AlvarezCarbajal » Archivo » Arroz de Festa. Identidad visual. said:

[...] visual. por Jose AlvarezCarbajal el 2 Marzo 2009 – 13:46 - El trabajo que ha hecho la agencia Bola con esta compañía de catering brasilera es magistral. La empresa se llama Arroz de Festa y [...]

Em March 2nd, 2009 12:02PM Cardillo y Kiwi :: » Archivo » Arroz de Festa. Identidad visual. said:

[...] visual. por Jose AlvarezCarbajal el 2 Marzo 2009 – 13:46 - El trabajo que ha hecho la agencia Bola con esta compañía de catering brasilera es magistral. La empresa se llama Arroz de Festa y [...]

Em March 28th, 2009 02:37PM GC said:

This is so Cool, I loved the idea, specially the car wrap

Em May 15th, 2009 06:17PM Igor de Sousa Saraiva said:

IRADISSIMO!

[Aplauso]

Em May 27th, 2009 02:15PM bub disse:

wow…
batik..

Em November 20th, 2009 06:20PM хостинг said:

ler todo o blog, muito bom

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