Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Arroz de festa: Visual Identity

May 15th, 2008

The greatest challenge of this job was to turn something as mundane as rice into a symbol of sophistication and industriousness. We designed highly intricate, delicate patterns, with a handmade look for caterering company Arroz de Festa (the company’s name literally means Party Rice, a Brazilian idiom that refers to someone who is always around). Rice as an element references the brand name and pays a tribute to the values of simplicity and casualness. Just as the caterers’ chef believes rice can be used in several recipies, from entrées to dessert, our proposal is that the patterns be present in every instance of the brand’s contact with consumers: from staff uniforms and packaging to the automobile in which food is delivered.cartao_visita_arroz_2b.jpgarroz_festa_avental_1.jpgarroz_festa_sacolas_1.jpgarroz_festa_van_conjunto.jpg

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