Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Nike: The Book On Football in Latin America

April 30th, 2008

The relationship between youth and football in Latin America is portrayed in this book we’ve created for Nike. Box1824 carried out a research with boys and girls from Brazil, Argentina and Mexico. Bola was responsible for the images, taken by photographer Jacob Langvad, and by the graphic project. We visited four cities – São Paulo, Rio de Janeiro, Buenos Aires and Mexico City — in order to capture these youngsters’ relationship with football in images: how they play, what they wear, what the place they live in looks like. The green grass is represented by the texture of suede (material of which our cover was made) in the graphic project. The Nike brand was molded over a pattern made with one of the main symbols of football: the goal net.va2e0920.jpgagenda2.jpgva2e8229.jpgva2e7237.jpgva2e0872.jpgva2e0847.jpgnike_011.pngva2e0859.jpg

Comments



Leave a comment