Bola is a design institute which uses behavioral research as a premise to its projects.  We believe that in investigating and understanding what happens in society in order to develop ideas which are in tune with its aspirations. This is the foundation for what we call meaningful design. We work with the same research methodologies used by our sister-company, Box 1824, and with a multidisciplinary structure that includes anthropologists, semioticians, photographers and, naturally, designers.

Iniciativa Verde: content, website and online calculator

April 30th, 2008

The new website of NGO Iniciativa Verde (Green Initiative) was supposed to gather several types of information, from technical explanations to the history of carbon neutralizations that took place in Brazil. In order to make the content more organized and easier to access, we designed the web site’s structure as information drawers: summarized texts that develop when the user clicks the ‘more’ button. In that way, users can have an overview of the website, and have an in-depth view only on the subjects they are interested in. We also had an editorial reformulation which included, for example, a Q&A section, which instructively explains how carbon neutralization works and what the NGO does. In the website, people can also quickly calculate and neutralize their carbon emissions. We have developed a visual calculator that reveals how many trees it would take to neutralize CO2 emissions in several environments (flights, cars, homes). At the end of the calculation, each user can order the trees to be planted right there and then, thus taking part on the initiative.tgi1.jpg 

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